These 27 Makeup Products Are So Amazing A Wizard Must’ve Cast A Spell On Each Of Them (2025)

Table of Contents
1. Elizabeth Mott's Thank Me Later Eye Primer, which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door. 2. And a long-lastingUrban Decay All Nighter Setting Spraythat'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly, the only explanation for this is that it is some magical potion. 3. AnE.l.fputty primerso you can feel confident that the makeup you're about to spenda lotof time on will actually stay in place all day. Plus, this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated. 4. A tube ofEssence's Lash Princess mascarabecause idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort. 5. An all-in-oneDr. Jart+ Color-Correcting Treatmentdesigned to help cover blemishes and neutralize redness, PLUS it has SPF 30. It can be worn under your makeup or on its own; either way, you'll be lovingyour results. 6. Or acolor correctorthat is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear. 7. AMaybelline multi-use concealer, whichnot only can conceal but contour and correct as well. It works so well, even your friends who were out with you all night will think you got like 10 hours of sleep. This concealer provides you with 12 hours of moisture andmedium coverage. 8. L'Oréal Paris Infallible Fresh Powder Foundationthat is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion…even after a *full* day of activities. 9. A sheer tintBB creamdesigned to mattify,conceal, minimize the look of pores, reduce redness, hydrate, and smoothen. (Dang, what can't this thing do?!) Oh! It's oil-free AND has a little salicylic acid to help clear up acne. 10. Asmudge-proof eyeliner stampthat will literally put an end to the constant struggle of trying to get your eyeliner to match. Now you can have perfectly even eyeliner in minutes,which means you can still look ~fab~ even if you have to rush out the door. 11. A tube ofDanessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment,which will allow you to get rid of, like, half the products in your makeup bag. This long-wearing, waterproof cream does it all: eyeshadow, lipstick, and blush — that's basically a full face of makeup with one tube. 12. Eyeshadow patchesto achieve those ~crisp~ eyeliner and shadow lines that you cannot ever seem to get perfect by just freehanding. Not to mention, it'll help protect the rest of your face from fallen makeup. 13. A blurring setting powderthat'll help create silk smooth, poreless-looking, matte skin for up to 14 hours… I mean, come on, what kind of sorcery is this?! 14. BYO Blush Oil, which is basically magical blush — it reacts to the pH of your skin, giving you a customized flushed look to highlight your ~natural~ and unique beauty. 15. Maybelline SuperStay Matte Ink Liquid Lipstickfor anyone who needs something that'll last longer than traditional lipstick. Seriously, this will stay looking like perfection all day long, even while you eat and drink! 16. A magicalmakeup-correcting stickso you can do those little touch ups without having to wipeeverythingoff or wasting like four cotton swabs when you just cannot put your mascara on without getting it all over your eyelids. 17. A super-soft MakeUp Eraserto removeA L Lyour makeup by just adding water…yes, even waterproof makeup. How does it make sense? IDK maybe it's magic, but whatever it is, it *works.* 18. Peripera Ink Velvet Lip Tintso you can have the beautifully colored lips you love without having to constantly reapply like you do with regular lipstick or gloss. 19. Lip Bar tinted skin conditionerwith SPF 11 to help protect your skin while giving it a dewy, natural, no-makeup look. Sunscreen + hydration + a hint of color = your new fave everyday product. 20. ANooni tinted appleberry lip oilmade with vitamins A, C, and E, and soothing apple water to help moisturize your lips without that ~cringe-worthy~ sticky sensation. Your lips will look naturally flushed and perfectly kissable. 💋 21. An illuminating moisturizerto instantly give you a ✨glow✨ while also hydrating your skin. The subtle tint will provide you a nice, light coverage on those days when you absolutely *cannot* with a full face of makeup. Added bonus? Reviewers compare it toDrunk Elephant Sunshine Dropswhich are like 3x as expensive, so grab this instead and spend the leftover 💵 on another'lil treat for yourself. 22. Afoundation brushdesigned to blend both liquid and powder makeup to give you that flawless base. Reviewers love it because unlike other brushes it doesn't absorb (and waste!) half the product instead of blending it on your face. 23. A bottle of Elizabeth Mott eyebrow gelto take you from hardly noticeable eyebrows to the natural (but noticeable) brows of your dreams! This simple one-step solution evenly and thoroughly coats your brow hairs with just the right amount of product! 24. AndMaybelline's Total Temptation Eyebrow Definer Pencilthat'll transform your sparse brows into the full ones of your dreams. You can make 'em bushier than a bunny's tail if that's the vibe you're going for. 25. Stila eyeliner to create a precise look that will 👏🏼 not 👏🏼 smudge. 👏🏼 You won't even miss the slightly more dynamic double-tipped Tom Ford because you can create allll the same looks and feel good knowing you're saving money. 💰 26. A rainbow-inspired eyeshadow palettewith 40 shades (matte, shimmer, and metallic!) so you can get as creative as you could ever imagine. And somehow even with this wide variety *and* brilliant colors, it still won't cost more than $10!! 27. Catrice "Instant Awake" Under Eye Brightenerperfect for anyone who wants to trick everyone around them into thinking they got a full nine hours of sleep when, in reality, they got maybe six. 😖 This stuff is basically the makeup of the future because it's designed with a color-adapting formula to help your bags ~disappear~, giving you instant coverage with a lightweight feel.

    We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and itspublishingpartners may collect a share of sales and/or other compensation from the links on this page.


    Hermione uses these when she gets ready instead of casting her own spells, I'm sure of it.

    by Jessica HallBuzzFeed Contributor

    1. Elizabeth Mott's Thank Me Later Eye Primer, which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door.

    Promising review: "I have never been a big eyeshadow person but have become one every once in a while. I've used this for about five months, and I am still on the first tube I ordered. A little bit goes a long way. You do have to rub it in; it is white. I can put my eye makeup on at 6 a.m. and take it off at 3 a.m. and it still looks like it was just applied. I bought it again because I am getting low. Can't imagine eyeshadow without it. Worth every penny." —Krisstina

    Get it from Amazon for $13.99.

    2. And a long-lastingUrban Decay All Nighter Setting Spraythat'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly, the only explanation for this is that it is some magical potion.

    These 27 Makeup Products Are So Amazing A Wizard Must’ve Cast A Spell On Each Of Them (5)

    Jenae Sitzes / BuzzFeed

    BuzzFeed shopping editorJenae Sitzeshas this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use, I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — andmy makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)

    Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., andthanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m.Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, andliterally full-on crying multiple timesduring the show. My liquid eyeliner, eyeshadow,non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."

    Get it from Amazon for$17+(available in two sizes).

    3. AnE.l.fputty primerso you can feel confident that the makeup you're about to spenda lotof time on will actually stay in place all day. Plus, this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.

    Promising review:"I was skeptical, but after trying this poreless putty, my mind is forever changed!It shrunk my pores and made them seem like they were gone forever! Apply it and then apply foundation. It makes my skin feel great! No bad odor and it doesn't make my skin oily! I will keep using this product!" —Christy

    Get it from Amazon for $10.

    4. A tube ofEssence's Lash Princess mascarabecause idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.

    Promising review: "I have used every mascara on the planet (not literally but I have tried dozens) from the most expensive to the least. This little jewel is the best-kept mascara secret ever! Lifts and separates lashes with no clumping, and did you see this price?? Trust me, this is a must have for any make-up collection. You absolutely can't go wrong with this!" —Amazon Customer

    Get it from Amazon for $4.99(available in black or brown).

    5. An all-in-oneDr. Jart+ Color-Correcting Treatmentdesigned to help cover blemishes and neutralize redness, PLUS it has SPF 30. It can be worn under your makeup or on its own; either way, you'll be lovingyour results.

    Sephora

    Promising review: "This is one product that I always faithfully go back to. Typically I don't wear foundation, but sometimes concealer to cover spots. Concealer can be a bit too heavy. However, I've never had that problem with Cicapair. The product applies green but changes to a beige color. I'm very fair-complected and haven't had an issue with how it looks against my natural skin tone. You don't need a lot. Bonus is the product is healing and has SPF! I call this my little magic pot!" —saturnevolved

    Get it from Amazon (available in two sizes) or from Sephorafor $25.

    Check out one BuzzFeed Shopping editor's fullreview of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment!

    6. Or acolor correctorthat is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear.

    Ulta

    Live Tinted is a South Asian woman-owned small biz that specializes inclean, vegan, cruelty-free beauty products for all skin tones.

    Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

    Get it from Amazonor fromUlta(available in six shades) for $26.

    7. AMaybelline multi-use concealer, whichnot only can conceal but contour and correct as well. It works so well, even your friends who were out with you all night will think you got like 10 hours of sleep. This concealer provides you with 12 hours of moisture andmedium coverage.

    Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes, so it's a 2-in-1 tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" —Jessica

    Get it from Amazon for $8.80(available in 23 shades).

    8. L'Oréal Paris Infallible Fresh Powder Foundationthat is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion…even after a *full* day of activities.

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen and then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

    Get it from Amazon for $13.98+(available in 19 shades).

    9. A sheer tintBB creamdesigned to mattify,conceal, minimize the look of pores, reduce redness, hydrate, and smoothen. (Dang, what can't this thing do?!) Oh! It's oil-free AND has a little salicylic acid to help clear up acne.

    Promising review: "Personally, I never liked a liquid form of makeup. It was hard to use, in my opinion. But this completely changed my mind, and I love using it. Super easy to apply for first-time makeup users." —Rene

    Get it from Amazon for $7.99+ (available in five shades).

    10. Asmudge-proof eyeliner stampthat will literally put an end to the constant struggle of trying to get your eyeliner to match. Now you can have perfectly even eyeliner in minutes,which means you can still look ~fab~ even if you have to rush out the door.

    Watch one TikToker test it outhere! Oh, and it comes with two stamp pens — one for each eye!

    Promising review:"This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok, and I'm glad I tried. It saved me so much time rather than trying to make a winged one myself." —Linds

    Get a set of two from Amazon for $14.98+(available in three styles as well as a combo set).

    11. A tube ofDanessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment,which will allow you to get rid of, like, half the products in your makeup bag. This long-wearing, waterproof cream does it all: eyeshadow, lipstick, and blush — that's basically a full face of makeup with one tube.

    Danessa Myricks Beauty, Sephora

    See why one TikToker loves it here!

    Danessa Myricks Beauty is a Black woman-owned biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!

    Promising review: "This is my first time trying this product, and I absolutely love it. It is transfer-proof, and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well, depending on what products you use. I used the Garnier waterproof micellar water, and with a few swipes, there was very little smudging, and the product came right off." —whailey

    Get it fromSephora for $20 (available in tons of colors and three finishes).

    12. Eyeshadow patchesto achieve those ~crisp~ eyeliner and shadow lines that you cannot ever seem to get perfect by just freehanding. Not to mention, it'll help protect the rest of your face from fallen makeup.

    These have adhesive on the back so nothing moves around in the process.

    Promising review: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks which tends to happen every time I apply eyeshadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper

    Get a 120-pack from Amazon for $6.99.

    13. A blurring setting powderthat'll help create silk smooth, poreless-looking, matte skin for up to 14 hours… I mean, come on, what kind of sorcery is this?!

    Sephora

    Former BuzzFeed Shopping writerJordan Grigsbyhas this and says, "I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis) and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW I am a brown-skinned woman and the translucent shade works perfect for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!"

    One/Size is a queer, Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be.

    Promising review:"Literally, what's in this powder? Beauty spells? I have normal to dry skin but tend to grease up pretty easy when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high end powders or powders at all but this one for me is top tier. It didn’t necessarily dry out my skin but it stopped it from becoming greasy and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I’ve never been more in love with a setting powder!" —Kamoni

    Get it from Sephora for$18+(available in two sizes and seven colors).

    14. BYO Blush Oil, which is basically magical blush — it reacts to the pH of your skin, giving you a customized flushed look to highlight your ~natural~ and unique beauty.

    Youthforia

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup.

    Fun fact: All of Youthforia's makeup is designed with ingredients that are perfectly safe for your skin if you sleep with it on!

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from YouthforiaorAmazonfor $36.

    15. Maybelline SuperStay Matte Ink Liquid Lipstickfor anyone who needs something that'll last longer than traditional lipstick. Seriously, this will stay looking like perfection all day long, even while you eat and drink!

    Former BuzzFeed Shopping editor Ciera Velarde has this and says, "I have worn it almost exclusively for two years straight, I've rebought it several times, and the best part — it's under $10 a tube. I currently own five shades, but it comes in 45 SHADES, so you're bound to find one that works for you. In addition to being long-lasting, it doesn't leave my lips all dry and cracked like other matte lipsticks I've tried in the past. And I've done the leg work — dozens and dozens of times, I've put this on before dinner, eaten a full meal, drunk some cocktails, and it still looks fantastic when I get back home!"

    Get it from Amazon for $9.18+ (available in 43 shades and in a multi-pack).

    Read our full review of the Maybelline SuperStay Matte Ink Liquid Lipstick here.

    16. A magicalmakeup-correcting stickso you can do those little touch ups without having to wipeeverythingoff or wasting like four cotton swabs when you just cannot put your mascara on without getting it all over your eyelids.

    These 27 Makeup Products Are So Amazing A Wizard Must’ve Cast A Spell On Each Of Them (32)

    Neutrogena

    Promising review: "This is a must have product in my opinion. I have being using this for years. I have it on subscription. Use it to remove my eyeliner when it gets on my skin or if I make mistakes. Price is great. This will last for several months, just depends how many mistakes you make on your face or under your eyes. Most people are going to think you don't get much for the price but honestly this is worth every penny. I cannot go without this because I do make mistakes. I could go on and on about this product, just buy it." —Peggy Kenworthy

    Get it from Amazon for $9.99.

    17. A super-soft MakeUp Eraserto removeA L Lyour makeup by just adding water…yes, even waterproof makeup. How does it make sense? IDK maybe it's magic, but whatever it is, it *works.*

    Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With MakeUp Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz

    Get it from Amazon for $12.42+(available in 17 colors/patterns).

    Check out BuzzFeed'sreview of the MakeUp Eraserfor more deets!

    18. Peripera Ink Velvet Lip Tintso you can have the beautifully colored lips you love without having to constantly reapply like you do with regular lipstick or gloss.

    Promising review: "Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it and looks good as new. Love it!" —Shawn

    Get it from Amazon for $9.90+(available in 36 shades).

    19. Lip Bar tinted skin conditionerwith SPF 11 to help protect your skin while giving it a dewy, natural, no-makeup look. Sunscreen + hydration + a hint of color = your new fave everyday product.

    The Lip Bar, Target

    The Lip Bar is a Black-owned, woman-owned small business and all of its products are vegan and cruelty free (no unnecessary chemicals!!).

    Promising review: "I have have only worn foundation on special occasions. I tried this tinted moisturizer and when I got it I tried it out and I was in LOVE!! I have found a simple and natural coverage I have been looking for so long. I don’t feel like I have anything on, it’s not a heavy weight like some foundations give. My skin looks great and the color is a perfect match for my skin tone. I just LOVE IT!" —La H.

    Get it from Lip Bar for $17 (available in 12 shades) or Target for $16.99 (available in 10 shades).

    20. ANooni tinted appleberry lip oilmade with vitamins A, C, and E, and soothing apple water to help moisturize your lips without that ~cringe-worthy~ sticky sensation. Your lips will look naturally flushed and perfectly kissable. 💋

    This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.

    Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Rachel

    Get it from Amazon for $12(available in 10 shades and multipacks).

    21. An illuminating moisturizerto instantly give you a ✨glow✨ while also hydrating your skin. The subtle tint will provide you a nice, light coverage on those days when you absolutely *cannot* with a full face of makeup. Added bonus? Reviewers compare it toDrunk Elephant Sunshine Dropswhich are like 3x as expensive, so grab this instead and spend the leftover 💵 on another'lil treat for yourself.

    Promising review: "Ok so last summer I took the plunge and bought that expensiveDrunk Elephant glowy tan drop stuff. I used it a fair amount, it was okay, but in my opinion, not anywhere near the price I paid. It had to be mixed into my foundation to look remotely normal, which defeats the whole point of the product, which was supposed to be for an 'effortless no makeup glow'. I bought this stuff instead in the Deep shade this summer after a beach trip. This is not only an alternative for Drunk Elephant, it’s a better product. It doesn’t make you look like a glowing orange Oompa Loompa. It’s a very natural ACTUAL skin shade and sinks into your skin as you blend it in. As my tan fades, I will combine it with moisturizer but that’s all that’s necessary. If you were between this and just finally spending the money on the Drunk Elephant, get this. I wish I found it a summer sooner and saved myself the moolah." —Emily W.

    Get it from Amazon for $13.98+ (available in five shades and two-packs).

    22. Afoundation brushdesigned to blend both liquid and powder makeup to give you that flawless base. Reviewers love it because unlike other brushes it doesn't absorb (and waste!) half the product instead of blending it on your face.

    Promising review: "I loved this brush so much I bought two more! It is the perfect blending brush for liquid, cream foundation, primers, concealers, and tinted sunscreen. I have brushes that were much more expensive but I love this one best. I just ordered the eye brush set to try them out, too." —kyfrogman

    Get it from Amazon for $8.99+(available in 11 colors).

    23. A bottle of Elizabeth Mott eyebrow gelto take you from hardly noticeable eyebrows to the natural (but noticeable) brows of your dreams! This simple one-step solution evenly and thoroughly coats your brow hairs with just the right amount of product!

    Promising review: "I never write reviews but this was worth the review. For whatever reason my eyebrows are covered in grays yet I have none on my head. Mind you I have very dark brows. The gray hairs are extremely noticeable. This tint magic has brought my brows back to life without looking fake. It’s completely natural-looking and easy to use. I’m buying two more. One to leave in my car and another for my desk." —Amazon Customer

    Get it from Amazon for $8.99+(available in six colors).

    24. AndMaybelline's Total Temptation Eyebrow Definer Pencilthat'll transform your sparse brows into the full ones of your dreams. You can make 'em bushier than a bunny's tail if that's the vibe you're going for.

    The tool comes with two ends: one a small eyebrow brush and the other a specially edged eyebrow pencil.

    Promising review: "I bought this because it looked like an alternative for Goof Proof brow pencil and I was tired of spending ridiculous amounts on that!I actually like it better than Goof Proof (and for a quarter of the price)! I find it even creamier and easier to use. The tip is perfect if you have a good amount of brow to fill in." —Liza T.

    Get it from Amazon for $9.49+(available in five shades).

    25. Stila eyeliner to create a precise look that will 👏🏼 not 👏🏼 smudge. 👏🏼 You won't even miss the slightly more dynamic double-tipped Tom Ford because you can create allll the same looks and feel good knowing you're saving money. 💰

    Read up on why we picked the Stila as our mid-price pick and the Tom Ford as our splurge-y pick for the top liquid eyeliners.

    Former BuzzFeed Shopping editorCiera Velarde has this and says, "I've worn Stila eyeliner for a few years now, and it's hands down the easiest, most precise eyeliner I've ever tried. I use it straight up and down to get a thinner line and apply it at an angle for a thick line. It's truly waterproof (go ahead and go swimming or cry through a sad movie!) and it stays put all day, even in the middle of summer. I buy these in twos so I never run out of them, that's how much I love them!"

    Get it from Amazon for $19.61+ (available in 18 colors).

    26. A rainbow-inspired eyeshadow palettewith 40 shades (matte, shimmer, and metallic!) so you can get as creative as you could ever imagine. And somehow even with this wide variety *and* brilliant colors, it still won't cost more than $10!!

    Also, if you follow beauty influencers, you miiiight notice this is extremely similar to the James Charles x Morphe palette, which costs almost $40. 👀

    Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not even 4-pound bunny) made it his mission to destroy my JamesCharlesoverpriced palette.This palette is the same quality, maybe even nicer.This eyeshadow was put on at around 3 p.m. and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams

    "Best palette I've owned and you can't beat this price! The colors are beautiful and vibrant. They are also extremely pigmented, especially the shimmery colors, and they all seem to blend well. I'm happy to have every color I could ever want in an eyeshadow in the palm of my hands and I've been experimenting with colors I've never worn before!!" —Mary Diamond

    Get it from Amazon for $7.99(also available in a more neutral palette).

    27. Catrice "Instant Awake" Under Eye Brightenerperfect for anyone who wants to trick everyone around them into thinking they got a full nine hours of sleep when, in reality, they got maybe six. 😖 This stuff is basically the makeup of the future because it's designed with a color-adapting formula to help your bags ~disappear~, giving you instant coverage with a lightweight feel.

    The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action.

    Promising review: "I absolutely love this product. Been using it for a month. I was looking for something I could wear every day for my light makeup routine. I have very dark circles and struggle to find products that work and still look natural. Especially when it comes to blending as most under eye products are super thick and end up looking cakey. Literally wasted hundreds of dollars on prestige brands at makeup stores claiming to neutralize undereye bags that looked awful. Decided to try this out after seeing it on Amazon and reading the reviews. I absolutely love it! It goes on very smoothly and blends perfectly. Many days I don't even have to put concealer or foundation over it. I still sometimes do if I want a fuller makeup look and it blends seamlessly with anything put over top. It's not full coverage but it really helps with the dark circles. I like that it looks natural with my fair skin. The price is fantastic as well! No complaints 😃" —SMH

    Get it from Amazon for $6 (available in two shades).

    The reviews used in this post have been edited for length and clarity.

    These 27 Makeup Products Are So Amazing A Wizard Must’ve Cast A Spell On Each Of Them (2025)
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